Brand Identity and Development, Collateral Materials Design

The Learning Institute is a non-profit organisation with the focus on the sustainable administration of natural resources and the support of rural people. They approached NOVA to help them to redesign their outdated blank brand identity. NOVA proposed a new identity with memorable symbols in the logo design instead of plain typography. New logo shows 3 combined symbols of ‘a person’, ‘a fish’ and ‘a tree’ to represent people and natural resources respectively. As a unified symbol, this logo makes a strong symbolic statement of sustainability.